"How much does an e-learning module cost?" The answer first depends on what you call a module. Between a custom interactive course, with branches and exercises, and a motion design training video, the price can vary tenfold. Both have their place, but they do not meet the same need.
Here is what drives the price of a module, the difference between the two approaches, and what ours costs.
Two different things behind the same word
The interactive module. Built in an authoring tool, it mixes screens, text, questions, scenarios, sometimes branches depending on answers. It needs an instructional designer, a developer, a designer, and testing in your platform. E-learning agencies often quote tens of thousands of euros for one developed to measure.
The e-learning video. A three- to five-minute animated module, with a voice-over, that explains a product, a process or a rule. It uploads to any learning platform and can be followed by a quiz. It costs clearly less, is produced faster and is easier to update.
What drives the price of an e-learning module
- Length and number of modules. Every minute is designed, written and produced.
- Level of interactivity. Simple questions at the end, or scenarios that change with the answers.
- Instructional work. Time spent with your experts deciding what goes into the module.
- Languages. One voice-over and one set of text per language.
- Approval. A regulated topic goes through medical, legal or compliance, and that must be planned.
- Updates. A module that changes every year must be built to be edited easily.
Video or interactive module: a comparison
| E-learning video | Custom interactive module | |
|---|---|---|
| What it does well | Explain, show, make it stick | Make people practise, assess in detail |
| Cost | A fixed price per module | Tens of thousands of euros to measure |
| Delivery | A few weeks | Often several months |
| Updates | Replace one element of the video | Redevelop the screens concerned |
| In your LMS | An MP4 video, tracked like any resource | A module to integrate and test |
When to choose which
Choose video when people need to understand: a new product for a sales force, a procedure, a regulatory change, a tool. It is the most frequent case, and the most cost-effective.
Choose an interactive module when people need to practise: gestures to repeat, decisions to make in context, a certification to assess in detail.
The two combine well: short videos to explain, then your learning platform's exercises and quiz to check.
Our price: a fixed-price e-learning module
Our e-learning module costs €3,250 excl. VAT and is delivered in 35 days. It includes a scoping workshop with your subject-matter experts, an instructional script with one objective per sequence, a storyboard approved by the business, animation, voice-over, music and sound design, two rounds of revisions, and the video ready for your LMS.
Add-ons are priced up front: the knowledge-check quiz at €600 excl. VAT, an extra voice-over language at €300 excl. VAT, thirty more seconds at €450 excl. VAT. For a course of several modules, we send a tailored quote within 24 hours, on the same principle: a fixed price, written before we start.
In short
An interactive module makes people practise, an e-learning video makes them understand, and the latter costs far less. For most corporate training needs, a series of short videos followed by a quiz is enough. Our article on motion design e-learning video details how to build one, and our article on motion design video pricing compares our three formats.
