Format
Company or product presentation video in motion design
A 60 to 90 second video that explains what you do, for whom, and why it's better. Script, animation, voice-over and sound included, delivered in 28 days.
What it is for
Explaining an offer in under two minutes to someone who has no time: a prospect, a partner, an investment committee, a candidate. It answers three questions, in this order: what you do, who it is for, and why it beats what they use today.
Your homepage, your brochure and your sales pitch all say the same thing, each in its own way, depending on who is telling it. A presentation video sets the reference version: one message, in the same words, whatever the channel.
Company video or product video
Both are made the same way. What changes is the subject.
- A company presentation video tells the story of your business: the problem you tackle, how you tackle it, the customers you serve. It builds awareness, helps with hiring and reassures partners.
- A product presentation video focuses on one offer: what it does, how it is used, what it changes for the user. It sells, launches and gets people to try.
If you are unsure, start with the product. People understand a company through what it sells far better than through its values. And if you have several products, make one video per product rather than one video that skims them all.
Ideas and use cases
One presentation video works in many places. Here are the most common uses, and what each one asks of the video.
- A product launch. The video goes out on launch day, on your site, LinkedIn and in the newsletter. The script opens with the problem, not the product name. Our article on launch videos for SaaS covers the timeline.
- A landing page. Placed above the fold, the video explains the offer to the people who won't read the page. It has to make sense within ten seconds and end on the action the page is there for: a trial, a demo, a meeting.
- A sales meeting. Your sales team plays it at the start of a pitch, or sends it after a first call. Everyone presents the offer the same way, including the rep who joined last month.
- Trade shows and events. On a stand screen, the video loops with the sound off. The message has to come through the on-screen text, and every sequence has to make sense to someone who walks up halfway through.
- LinkedIn and social media. People scroll with the sound off, often on a phone. Subtitles are included, and a vertical or square version can be added as an option. Our article on B2B video for LinkedIn gives the formats and lengths.
- Fundraising or partnerships. The video sums up the project ahead of a first meeting. The committee walks in already knowing what you do.
For software, one question comes up again and again: should you record the screen or animate it? Our article on screen-recorded demos versus motion design compares the two.
Choosing the length and structure
The recommended length is 60 to 90 seconds. That is enough to set out a problem, show the solution and give a reason to act. Go longer and attention drops while the message thins out. If you have more to say, two short videos beat one long one. When a project genuinely needs more time, the length extends in 30-second blocks, priced upfront.
The structure we use most often has five beats:
- The problem, as your customer experiences it, in their words.
- What it costs them: time, money, mistakes.
- The solution, shown rather than described.
- How it works, in two or three steps, no more.
- The next step: try it, book a call, download.
One core message per video. Two at a push. Everything else belongs on the page around it. Our article on explainer video scripts includes a timed template, and the one on corporate video length breaks down lengths channel by channel.
What we deliver
Approved script, storyboard, 2D animation in your brand guidelines, voice-over, music and sound design, subtitles, exports for web and social. The script is approved in writing before a single frame is drawn, and the storyboard before animation starts. You see the whole video, shot by shot, while a change still costs nothing. You own the usage rights, and source files are supplied on request.
How the project runs
Scoping starts with a call. Together we pin down the goal, the audience, the main channel and the action you want viewers to take. You send us what you already have: brand guidelines, logo, brochure, product screenshots, sales pitch. We write the script, then the storyboard, then animate. Two rounds of feedback are included at the animation stage.
You have a single point of contact from the first call to delivery, backed by a team of motion designers sized to the project. The schedule is set at scoping, with a date for every sign-off, and the video is delivered in 28 days. Each step is laid out on our process page, and our three formats are compared on our pricing page. Build your video and see its price in the configurator.
To put that price in context, our motion design agency price comparison lists the offers of studios that publish their prices, and our comparison with 1600 Agency sets two 60-second videos side by side.
When the goal is to train rather than to convince, the e-learning module is the better fit. For a message aimed at your own people, see the internal video.
- 60-90 s
- recommended length
- 28 days
- from order to delivery
