Training a sales force on a new product, rolling out a quality procedure, explaining a regulatory obligation: training teams have the content, but it is written for experts, often in a forty-slide deck nobody reads to the end.
A motion design e-learning video cuts that content into short sequences, shows instead of describing, and keeps the pace. Here is how to build one that gets watched, understood and remembered.
Why motion design for training
- It shows what cannot be filmed: a mechanism, a flow, a process, an interface, a changing figure.
- It simplifies without distorting. An animated diagram makes clear in ten seconds what a paragraph takes a page to explain.
- It can be updated. When a figure or a rule changes, you edit one element, not the whole module.
- It translates. On-screen text and voice-over are adapted per language from the same files.
The right length: modules of three to five minutes
Past five minutes, attention drops and completion with it. A twenty-minute topic does not make a twenty-minute module: it makes four or five modules, each with its own objective. Participants move at their own pace, pick up where they stopped, and easily find the point they want to see again.
Our e-learning module runs three to five minutes. For a full learning path, we produce a series of modules sharing the same style and voice.
The structure of a sequence
A module is split into sequences, and each sequence has a learning objective written plainly in the script. An effective sequence follows four beats:
- The situation. A concrete case the participant recognises from their job.
- The explanation. The principle, shown with a diagram or an animation, in a few sentences.
- The example. The principle applied to the opening situation.
- The key point. One sentence to remember, written on screen.
Three messages per module is already a lot. The rest belongs in the documentation, where people look things up when they need them.
The script is built with your subject-matter experts
Experts know the topic better than anyone, but they write it for other experts. The script's job is to decide what goes into the module and what stays in the documentation.
That is why our scoping starts with a workshop with your experts. The instructional script is approved in writing, sequence by sequence, then the storyboard is approved by the business before animation. In regulated industries, healthcare, banking, energy, claims are sourced from the script stage, to clear medical, regulatory or compliance review in one cycle. Our article on getting a video through legal review details the method.
Checking what was learned: the quiz
A watched video is not an understood video. A short quiz at the end of the module measures what was retained, and gives leadership proof of learning that views cannot.
We offer the knowledge-check quiz as an add-on, at €600 excl. VAT. The questions are written with your experts, alongside the script.
Languages and accessibility
- One voice-over per language, at €300 excl. VAT per extra language.
- On-screen text isolated in the files, to translate it without redoing the animation.
- Subtitles, for hard-of-hearing participants, for those following the module without sound, in an open-plan office for instance, and for non-native speakers.
Delivery into your LMS
The module is delivered as an MP4 video, the format every learning platform and intranet accepts. It is uploaded to the LMS like any other resource, and the LMS tracks who started and who finished it. If your platform requires a SCORM package, it is usually the team running the LMS that wraps the video: tell us at scoping, so we plan the exports they need.
Completion tracking is one of the most useful indicators of whether the module worked. Our article on what an internal video delivers covers the others.
Timing and price
Our e-learning module costs €3,250 excl. VAT and is delivered in 35 days, the expert workshop and approvals included. The price is fixed, written down before we start. What is included is detailed on our pricing page, and the comparison with an interactive module in our article on e-learning module costs.
In short
A good e-learning video runs three to five minutes, pursues one objective per sequence, is built with subject-matter experts and approved before it is animated. A quiz measures what was retained, and the delivery format is settled from the start. For the big picture, read our guide to corporate motion design video.
