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RayMotion

Format

Motion design e-learning module for internal training

A 3 to 5 minute animated module that trains your teams on a product, a process or a regulation. Instructional script, optional quiz, ready for your LMS.

What it is for

Training dozens or thousands of people on one specific topic without booking a trainer for every session: a new product for the sales force, a quality procedure, a regulatory obligation, an internal tool. The module replaces the 40-slide deck nobody reads to the end.

The problem we solve

Training teams have the content, but it is written for experts. Motion design cuts it into short sequences, shows instead of describing, and keeps the pace up. A well-built four-minute module reaches completion rates four pages of text never will.

Why motion design works for training

  • It shows what a camera can't: a mechanism, a flow, a procedure, an interface, a figure that changes over time.
  • It simplifies without distorting. An animated diagram gets across in ten seconds what a paragraph takes a page to explain.
  • Nobody has to be on camera. No shoot, and no trainer to bring back every time the content changes.
  • It adapts. On-screen text and voice-over are translated from the same files, without redoing the animation.

Our article on motion design for e-learning walks through these principles sequence by sequence.

How we scope a module

A module is built backwards: we start from what learners must be able to do at the end, and work back from there.

  1. The learning objective. One sentence, written at scoping: "By the end of the module, a sales rep can present the product's three benefits." Anything that doesn't serve that objective comes out.
  2. The workshop with your experts. One session to decide what goes into the module and what stays in the documentation. Three key messages per module is already a lot.
  3. The instructional script. Every sequence has its own objective, written down. A sequence usually runs in four beats: a situation from the learner's job, the explanation, an example, and the one point to remember.
  4. Chapters. Sequences are titled on screen. Learners know where they are and can jump straight back to the part they want to review.
  5. The storyboard. Every shot is drawn and signed off by the business before animation starts. It is the last moment to change your mind at no cost.

The module runs three to five minutes. A twenty-minute topic doesn't make a twenty-minute module: it makes four or five, each with its own objective.

What we deliver

An instructional script approved with your subject-matter experts, a shot-by-shot storyboard, the animation, voice-over, music and sound design. The module is delivered as an MP4 video with a subtitle file, and the on-screen text is kept separate so country versions are quick to produce. Source files are supplied on request.

As an option, a knowledge-check quiz, with questions written alongside the script with your experts. A video that has been watched is not necessarily a video that has been understood: the quiz measures what stuck.

In your LMS

MP4 is the format every learning platform and intranet accepts. Your team uploads it to the LMS like any other resource, and the LMS tracks who started the module and who finished it.

We don't produce SCORM packages. If your platform requires one, the team that runs your LMS wraps the video in a SCORM package. Let us know at scoping and we'll agree with them on the exports they need.

Accessibility and languages

Subtitles serve learners who are deaf or hard of hearing, those watching with the sound off in an open-plan office or on the move, and those working in a second language. On-screen text stays legible, with enough contrast and enough time to read it.

Each additional language gets its own voice-over and subtitles. The animation is designed from the storyboard stage to absorb differences in text length between languages: German takes up more room than English.

Updates and versions

A training module has a life. A rate changes, a procedure evolves, a software screen gets redesigned. Motion design can be edited element by element: we replace a sequence or a figure, not the whole module. Every version is numbered, so you keep a record of what was released and approved, and when. Updates are quoted before any work starts.

Who it is for

Learning and HR teams, quality and compliance teams, product managers who need to onboard a sales force. In regulated industries, healthcare, banking, energy, the module is built from the script stage to clear medical, regulatory or compliance review: we practised these circuits inside large groups. Claims are sourced in the script, so your reviewer signs off on text rather than on a video that has to be redone.

Timeline and price

The module is delivered in 35 days, expert workshop and sign-offs included. You have a single point of contact from scoping to delivery, backed by a team of motion designers sized to the project. The price is fixed and written down before we start. Our article on what an e-learning module costs compares video with interactive modules, and our pricing page lists what is included. Build your module and see its price in the configurator.

If you are comparing with a training video platform, our Storyfox alternative explains when each approach fits.

See the presentation video when the goal is to convince rather than to train, and the internal video to tell the whole company about a change.

3-5 min
recommended length
35 days
from order to delivery

Add-ons

Option Pricing excl. VAT
Additional voice-over language €300 per language up to 4
Extra 30 seconds €450 per 30 seconds up to 3
Knowledge-check quiz €600

The other formats

Frequently asked questions

No. The module is delivered as an MP4 video with a subtitle file. An MP4 uploads to any LMS as a video resource, and the platform tracks who started it and who finished it. If your LMS requires a SCORM package, the team that runs it wraps the video. Mention it at scoping and we'll agree with them on the exports they need.

Yes. A subtitle file is delivered with the video. It serves learners who are deaf or hard of hearing, those watching with the sound off in an open-plan office or on the move, and those working in a second language. On-screen text is designed to be read: large enough, with enough contrast, and on screen long enough. Each additional language gets its own subtitles.

Yes. With motion design, one element can be changed without redoing the module: a figure, a software screen, a sequence. At scoping, tell us which content is likely to change, and we build it so it is easy to swap out. Every update is quoted before work starts and delivered under a new version number. Source files are supplied on request if you'd rather make updates in-house.

Yes. A long topic is split into modules of three to five minutes, each with its own learning objective. The modules in a path share the same style, voice and chapter structure, so learners find their way from one to the next. For a series we send a tailored quote within 24 hours, on the same basis as a single module: a fixed price, written down before we start.