Corporate motion design video: formats, price and steps
What a motion design video does for a company, which format to choose, what it costs, how it is made and approved, and how long it should run.
9 min read
Lessons on motion design in companies: briefing an agency, getting a video approved, measuring what it brings in.
What a motion design video does for a company, which format to choose, what it costs, how it is made and approved, and how long it should run.
9 min read
What a video can do to announce a reorganisation, what it must not do, the timing with employee representatives and managers, the tone and the structure.
5 min read
How to make a video that works in the LinkedIn feed: an uploaded file rather than a link, square or vertical format, length, subtitles and the first seconds.
3 min read
What a motion design video does for a company, which format to choose, what it costs, how it is made and approved, and how long it should run.
9 min read
Too many messages, approvers discovered too late, a script written for reading, a video designed for one channel: the mistakes that derail a video project.
4 min read
A custom interactive module or a motion design video: what drives the price of an e-learning module, the gap between the two, and our fixed-price module.
3 min read
What an onboarding video should say, how long it should run, how to split it into a series, keep it up to date and release it so every start begins well.
4 min read
What an employer brand video should show, filmed testimonials or motion design, formats by channel, and how to avoid the video everyone forgets.
3 min read
How to write the script of a 60- or 90-second explainer video: the five-part structure, the word count, the voice-and-screen format, and an example.
4 min read
What a freelance motion designer does very well, what a studio adds, the questions to ask either one, and how to choose depending on your project.
3 min read
LinkedIn, your site, sales meetings, training, internal communication: the right length for where the video is watched, and how to fit inside it.
5 min read
What a motion design video costs: prices published by studios, freelancer vs agency vs online tool, and what drives the budget, from length to 3D.
6 min read
What drives the price of an internal video (languages, sites, screens, approvals), what it costs compared with a meeting, and our fixed-price internal video.
3 min read
What an internal communication video is for, which format to choose, 12 ideas by use case, and how to make, release, budget for and measure one.
12 min read
How to build a motion design training module people watch to the end: length, the structure of a sequence, the quiz, languages and delivery into your LMS.
4 min read
Motion design or character animation, 2D or 3D: what sets them apart, what each does well, what it changes to price and timing, and how to choose.
3 min read
A screen recording or an interface animated in motion design: what each does well to present software, and when to combine the two.
3 min read
One video, three jobs: what it must get across in a minute, the first ten seconds, and the constraints of Product Hunt, LinkedIn and your own site.
6 min read
Scoping, script, storyboard, animation, revisions: what happens at each step, what you receive, what we need from you, and how long it takes.
4 min read
The brief that saves two weeks: goal, audience, message, approvers, deliverables. A one-page video brief template, ready to download and fill in.
4 min read
Why corporate videos stall in review, and the four-step method that gets legal, HR or compliance teams to say yes the first time.
4 min read
Views prove nothing. Completion rate, quiz, questions avoided, reuse: four indicators to show leadership what an internal video actually changed.
4 min read
30 minutes, no commitment