Format
Internal and HR communication video in motion design
A 1 to 2 minute video to announce a reorganisation, explain a new tool or carry your employer brand. Approved by leadership, delivered in 21 days.
What it is for
Getting a message across to the whole company without relying on a meeting or an email half the teams will never read: a reorganisation, a new tool, an HR policy, the year's results, an employer brand campaign. An internal video says the same thing to everyone, at the same time, in the same tone.
The problem we solve
Internal communication usually comes last in the priorities, with a tight budget and a short deadline. The topic is sensitive, leadership wants to approve every word, and the result has to stay understated. Motion design lets you handle a delicate subject without putting anyone in front of a camera, and adapt the message for sites, countries and job families.
The most common uses
- Onboarding. How the company is organised, who does what, where to find things. The video answers once and for all, the same way for every new joiner, at every site. It doesn't replace the welcome from the team: it frees up their time. Our article on employee onboarding videos covers what to put in one.
- Announcing a reorganisation. What changes, what doesn't, what happens next and who to ask. It is the most sensitive announcement there is, and the one where a consistent message matters most. See our article on announcing a reorganisation on video.
- Change management. A new tool, a new process, an office move. The video explains why things are changing and shows the first step, not every feature.
- Employer brand. What it is actually like to work for you. Shown internally, it brings people together; on your careers page, it helps you hire. Our article on employer brand videos goes further.
- Internal policies and compliance. Code of conduct, safety, data protection, whistleblowing procedures. Rules that are hard to read and quick to forget. A short video built around three habits sticks far better.
- Results and strategy. A fifty-page plan cut down to the essentials: where we are, where we are going, and what it means for each team.
Our article with 10 internal communication video ideas gives more examples, with a suggested length for each.
What we deliver
A short script approved by leadership and HR, a storyboard, animation in your brand guidelines, voice-over, music and subtitles for viewing without sound. Exports for the intranet, lobby screens, internal social networks and, when needed, a vertical version for field teams who watch on their phones.
The approval chain
An internal video rarely goes through just one person. Leadership approves the message, HR the substance, legal the wording, sometimes the comms team the branding. Scoping sets out who approves what, and in what order, which avoids the script stuck for three weeks between two departments.
When the topic affects how work is organised, timing matters as much as wording. If a reorganisation requires informing and consulting employee representatives (the CSE, in France), the video must not get ahead of that process: it is for your HR and legal teams to say what can be announced, and when. We fit the release date to their calendar, not the other way round.
The script is approved in writing before a single frame is drawn. That is when your legal team reviews text, not a video that has to be redone. The storyboard is a second checkpoint. Numbered versions keep a record of what was approved, by whom and when. Our article on getting a video through legal review explains the method.
Several sites, several languages
A multi-site company has very different audiences: head office watching at their desks, the plant watching on a break-room screen, sales reps watching between meetings, subsidiaries that don't speak head office's language.
- Subtitles are included, for screens with no sound and open-plan offices.
- A voice-over per language, as an option, with on-screen text translated from the same files.
- A vertical or square version, as an option, for teams who don't sit at a computer.
- One file per channel, named and ready to upload: intranet, enterprise social network, site screens.
Multi-language projects get a tailored quote, sent within 24 hours.
Who it is for
Internal communication teams, HR directors, executives who need to announce a change, employer brand teams who are hiring, compliance leads who need everyone to know about a policy.
Specific process
We write to be understood by an employee discovering the topic, not by the committee that decided it. You have a single point of contact, backed by a team of motion designers sized to the project. The video is delivered in 21 days. To find out whether it worked, our article on measuring an internal video lists the indicators worth tracking, and the one on internal communication video pricing breaks down the budget. Build your video and see its price in the configurator.
If you are considering producing your videos in-house on a platform, our Storyfox alternative compares the two approaches.
When the need is to train rather than inform, the e-learning module is the better fit.
- 1-2 min
- recommended length
- 21 days
- from order to delivery
