Every company says it has great values, a wonderful atmosphere and exciting projects. That is why most employer brand videos look alike, and are forgotten at once. A successful employer brand video does not say the company is a good place to work: it shows what the work actually looks like, for someone who is hesitating to apply.
What an employer brand video should show
- The jobs, concretely. What people do in a day, with whom, on which projects.
- What is truly different about you, and that other companies could not say word for word.
- The path: how people join, how they learn, how they grow.
- The proof: figures, examples, real people.
What to avoid: the list of abstract values, shots of empty offices, and lines you could paste onto any company.
Filmed testimonials or motion design?
Filmed testimonials are the heart of an employer brand: real employees, their words, their faces. Nothing replaces embodiment.
Motion design is stronger at explaining: an onboarding path, an organisation, a job that is hard to film, benefits and how things concretely work. It updates easily when the company changes, and translates for every country.
The two combine well: testimonials to embody, motion design to explain what the people speaking cannot show in a minute.
Formats by channel
| Where | What works | Length |
|---|---|---|
| Careers page | A video presenting the company and its jobs | 1 to 2 min |
| Job ads | One video per job or per team | 45 s to 1 min 30 |
| Short formats, square or vertical, subtitled | 30 to 60 s | |
| Fairs and schools | A short loop, understandable without sound | 15 to 30 s |
| Onboarding | The natural follow-up, for those who joined | 2 to 4 min |
A successful employer brand video keeps working after hiring: it becomes part of the onboarding video.
Avoiding the video everyone forgets
- Speak to a specific candidate, not to "all talents": a developer, a technician, a salesperson.
- Show a real day, with its constraints, not only the good moments.
- Give real figures: the team, the projects, the career paths.
- Have the teams concerned approve it: a video employees do not recognise backfires.
- Plan each channel's formats from the start: our article on B2B LinkedIn video details the feed's.
Price and timing
Our internal video also serves the employer brand: it costs €1,750 excl. VAT and is delivered in 21 days, with exports for the intranet, screens and networks. For a series, one job per video, we send a tailored quote within 24 hours. Social media versions are priced on our pricing page.
In short
A successful employer brand video shows the work concretely, for a specific candidate, with real proof. Testimonials embody, motion design explains, and the two combine. For other ways to use video with employees, see our ten internal video ideas, or our guide to corporate motion design video for the big picture.
