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Comparison

PlayPlay alternative: an agency instead of a video editing tool

PlayPlay or a motion design agency? An online tool or a video produced for you: what sets them apart, what each does well, and how to choose.

PlayPlay is an online tool your teams use to make their own videos, from templates. RayMotion is a studio that produces them for you, from script to delivery, at a fixed price. The first suits short, frequent videos made in-house; the second, videos that carry an important message.

Criterion RayMotion PlayPlay
Model Studio: our team produces the video for you, from script to delivery A tool subscription; your teams make the videos themselves, from templates
Price Fixed price per video: €2,250 excl. VAT for a 60- to 90-second presentation video No public price; 7-day free trial, Business plan on demo
Script Written by our team, approved in writing with you Written by your teams
Animation Custom-made, in your brand guidelines Customisable templates, assembled by your teams
Voice-over A professional voice actor by default, or a synthetic voice Voice-over generated by the tool (AI)
Subtitles Included Automatic subtitles
Delivery 28 days for a presentation video Depends on your teams' available time
Volume One video per project; a tailored quote within 24 hours for a series Unlimited video creation within the subscription

PlayPlay data checked on September 29, 2026 on its public pages; it may have changed since.

Two ways to make a video

PlayPlay is a video creation platform: your marketing or communications teams assemble their videos from templates, with helpers such as automatic subtitles or generated voice-over. The subscription lets you create as many videos as you like; your team does the work.

A studio like ours does the opposite: you give us the goal, and we write the script, draw, animate, produce the voice-over and sound, and deliver the video. You approve at every step, without spending time editing.

When PlayPlay is the right choice

  • You publish often: short videos every week for social media or internal communication.
  • Your team has the time to make them, and wants to learn the tool.
  • Your videos look alike: the same formats, the same templates, across many topics.
  • Speed matters more than custom work: reacting to news within the day.

When an agency is the right choice

  • The message is still to be built: written, settled between several departments, made clear in a minute.
  • The video carries stakes: the home page, a launch, a committee, a sensitive internal announcement.
  • Several people must approve: legal, compliance, leadership. Our process includes a written approval of the script, then of the storyboard.
  • You want custom animation, in your brand guidelines, that does not look like a template.
  • Your team has no time to produce the video itself.

Both together

Many teams combine the two: a studio for the flagship videos, those presenting the offer or accompanying a launch, and a tool in-house for everyday content. The flagship video sets the message and the style; everyday videos adapt it.

What each approach costs

PlayPlay does not publish its prices: the Business plan goes through a demo, and a 7-day free trial lets you test the tool. On top of the subscription comes the time your teams spend producing videos.

With us, every video has a fixed price written before we start: €2,250 excl. VAT for a presentation video, €1,750 excl. VAT for an internal video, €3,250 excl. VAT for an e-learning module. The detail is on our pricing page and in our article on explainer video prices, which also compares tool, freelancer and studio.

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